Only a few centuries ago, all beautiful perfumes were made from natural ingredients. Using perfumery techniques originating in France, it was created by combining organic flowers and plant extracts with 100% natural wine alcohol, distilled from organic grapes.

With the chemical industry advancement post World War II , Chemicals became a key ingredient of perfumes and we saw the emergence of “fragrance” or synthetic perfume. The price of synthetic flower and plant extracts meant these new perfumes were able to be produced extremely cheaply and with a new level of consistency that could only be achieved using chemicals. This was music to both the perfume & chemical industry’s ears – but not great for the true perfume lover! If you use perfume you are now being exposed to cheap, harmful synthetic ‘fragrances’ and petroleum based alcohol carriers instead of wine alcohol.
There are several reasons why a petroleum based chemicals are dangerous. These chemicals are not only carcinogenic (cancer causing) but they are also hormone disrupters that can cause infertility as well as a wide array of other health problems.

Chemical ingredients in modern perfumes and fragrances have been known to cause asthma attacks, headaches, allergic skin reactions and nausea. Synthetic musk fragrance has even been found in human fat and breast milk. What is more frightening is that due to the need for protection of trade secrets, companies rarely give the full listing of ingredients regardless of their effects on health.

A company called ONEgroup is leading the way in providing safe and delicious natural perfumes. ONEgroup stands for Organic and Natural Enterprise group. Their organic perfumes are hand blended for 4 hours before being aged in a coolroom for 6 weeks prior to sale. ONEGroup utilises the traditional method of perfumery. “They are imbued with a depth of character lacking in synthetic perfumes”, says Narelle Chenery, the creator of ONEGroup.

Miessence certified organic perfumes will be available in 6 fragrances; love, wild (unisex), free, brave, calm (unisex) & delicious.

Their certified organic perfumes will be available for purchase online in August 2009.

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