With good directions, anyone can find the right path. That’s what George Mason University Professor Nicole Darnall is hoping with her new report that gives clear guidelines on how the government can help businesses “go green” and how being green will even help companies financially in the long-run.
According to Darnall, companies don’t green their production processes because there are unclear and mixed messages about how doing so will benefit them and their bottom line.
“Many companies want to ‘do the right thing’ and undertake green production in some form, however they don’t know how or lack a compelling reason to do so,” says Darnall, an associate professor of corporate sustainability and public policy.
In her report, “What …
